Outside of writing ads, I also write blogs and resources for a group named Matriarch (Instagram @mtrrch).

Matriarch is a platform for inclusivity, and it’s the social platform to the business MtrrchLtd (@mtrrchltd), founded by Ria Kalsi.

My voluntary role extends past content creation to social media management, copywriting, and most recently project management for our latest November 2023 campaign Diaries of Disability.

Have a read, get involved:

Authentic Diversity Representation: Are Advertisers Trying Too Hard, or Not Hard Enough?

Rishi Sunak, AI, and The Decline of The Arts

Unconsenting Mutilation: FGM, Circumcision, and Castration

Stutz: A Conversation On Men’s Mental Health

The Mother Wound in Gilmore Girls

Transphobia in The Trans Community