Beyond Meat

With The Vegetarian Butcher, This Isn’t, Linda McCartney, and Quorn all creating a distinctive tone of voice for themselves, Beyond wanted to do the same. They asked for activation ideas, PR stunts, and OOH concepts to support their packaging relaunch.

I made my own mock-ups throughout the conceptualising stages, and the final ideas that went forward (my caped cow table being one of them) were designed by the wonderful Luis.

Designer: Luis Brito